Tourism management
Reading Time: 4 minutesFrom Damascus, Syria, to Damascus, VA For nearly ten thousand years, the ancient city of Damascus has flourished in southwestern Syria. Sitting at the crossroads of trade routes between Africa and Asia, the city has always been a hub for craftsmanship and culture. Like its namesake city, Damascus, Virginia, sits at the intersection of former trade routes and serves as […]
Reading Time: 3 minutesStepping onto the New River Trail today, I can’t help but feel like I’m walking through layers of time, each step tracing the echoes of a bygone era transformed into the present’s treasure. My curiosity sparks as I pass by the N&W Railroad caboose at the southern (Galax) trailhead. On my right, Chestnut Creek is running high and fast on […]
Reading Time: 4 minutesThe Roanoke Star, also known as the Mill Mountain Star, is an iconic symbol of Roanoke, VA. Its simple, star-shaped outline is formed by a steel framework and white neon tubing. It’s a striking figure against the backdrop of Mill Mountain. At 88.5 feet tall, it sits 846 feet above Roanoke, VA, dominating the mountaintop. It’s impossible to ignore. The […]
Reading Time: 9 minutesDestination storytelling is an essential tool for travel and tourism agencies, visitor’s centers, antiques dealers, and Main Street America projects. It enables businesses to connect with their target audience on a deeper level by sharing the unique stories that make each destination special. Here, let’s explore five key steps to mastering destination storytelling: identifying your target audience, crafting an authentic […]
